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Jolene Prins

Cultural Immersion

23rd August 2025

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How a taxi ride and a bridge shows me what culture is about.

I just arrived in Portugal. The plan is simple: a few days of writing, some website updates, and prep for our team meeting in Delhi. I also need to find some work inspiration, although I’m unsure what form that will take, and I want to see two old friends from India who happen to be here. Maybe I’ll drink Portuguese wine somewhere with a view. Nothing more.

It’s working already. I’ve been in Portugal for less than six hours and I’m already writing my first blog. The taxi ride I took from the airport to the hotel served as my inspiration. Looking out the open window, I enjoyed the pleasant 30-degree weather, a welcome change from the 16 degrees in the Netherlands or the intense 45 degrees in India. If my friends wouldn’t already be here, I wouldn’t have choose Portugal to go to. I’ve never been here. I didn’t look up “ten best things to do.” Didn’t even check the weather. And yes, I call myself a cultural expert. Slightly embarrassing, but even I need a few days off from being “the expert.” I figured I could do some work, a foreign country always inspires, meet my friends, and maybe — if I was lucky — let the country teach me something without trying too hard.

"Most holidays are about visiting historical buildings, admiring paintings by artists who are no longer living"

The road looked like any other highway: grey asphalt, a lone petrol station, anonymous cars. Then, out of nowhere, a bridge. A grand, historical sweep of stone over the highway. I can’t explain why, but it made me sigh and smile. Maybe because I thought, ah, this is why I came.

That bridge got me thinking. Most holidays are about visiting historical buildings, admiring paintings by artists who are no longer living, eating local food, and walking through authentic neighbourhoods. In Dutch, we say cultuur snuiven. Literally: “sniffing up culture” — to immerse yourself in the culture.

But when I hear that phrase, I picture tourists in Amsterdam. They cluster in the same streets. They shuffle through the red light district, a little surprised by how ordinary it looks. They collapse in a coffeeshop before flying home with the same set of photos, leaving and being convinced they’ve “experienced Amsterdam,” while missing the quieter streets where kids cycle to school and neighbours chat over coffee with bitterballen.

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Does Knowing the Past Help?

I often wonder: do we “snif culture” by discovering a country’s past because knowing the past of a country mean you also understand its present? And does that make being in that country more fun?

Sometimes it helps. Understanding India’s colonial history explains some of its hierarchy today. Knowing the Dutch Golden Age tells you why we’re still a little smug about our “global outlook.”

But mostly, the present is far messier than the past can explain. I don’t think most travellers are after understanding. They want a feeling. Something they can photograph, eat, or post. And if I’m honest, so do I. I may have come here for work — to write, to plan, to think — but underneath that is also a search for a feeling. A quieter kind of inspiration. The kind you can’t plan or book, but that somehow finds you when you are open enough to notice it. Which is why I always go to the local hairdresser. There’s something about sitting in that chair, hearing the language, watching the small rituals, and getting a haircut or blow-dry that makes me look like a local. That makes me feel for a moment like I belong there.

Nevertheless, landmarks do have their moments.

Driving from the airport to the hotel, seeing the Águas Livres Aqueduct, built in the 18th century to bring fresh water into Lisbon. It survived the earthquake of 1755 that levelled most of the city. Even now, its arches rise over the valley, steady and unbothered by the passing of time, despite being almost three hundred years old today.

I think that is culture too. The way something built centuries ago still shapes a place, not by shouting, but by staying. By holding the city together in ways you don’t always see, but feel.

And that is why, looking up from the back seat of a taxi, I smiled. And I knew Portugal would give me the inspiration I was hoping for. 

Jolene Prins

About the author
Jolene has always had a strong connection to writing. While her professional work includes content for annual reports, websites, internal magazines, and company films, it’s the more personal, reflective writing that resonates most with her. She writes about what she observes, questions, and learns in everyday life. As Managing Director of a leadership communication agency THEY, Jolene divides her time between the Netherlands and India. Living and working in Delhi gives her the rare opportunity to experience local life up close—an experience that continues to shape both her perspective and her writing. Her blog offers reflections born from cultural friction as well as connection. She doesn’t write to explain, but to explore—and often gives voice to things others may have felt but not yet found the words for.

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